# Genpro

> Perishables Freight Broker · Rutherford, NJ · Founded 1989

**Canonical URL:** https://instant-rates.com/freight-brokers/genpro/
**Markdown source:** https://instant-rates.com/freight-brokers/genpro/index.md
**Last updated:** 2026-05-08

---

## Key facts

- Founded 1989 · headquartered in Rutherford, NJ
- Privately held
- FMCSA broker authority: **ACTIVE** (MC-219754)
- #97 on Transport Topics Top 100 (2026)
- Gross revenue: $155M per Transport Topics 2026
- Primary freight modes: Reefer, Intermodal

## About

Genpro, Inc. is a Rutherford, New Jersey-based freight broker founded in 1989 specializing in shipping perishable commodities. The company holds active FMCSA broker authority MC-219754 / USDOT 2214532 (FMCSA broker registration since November 2011). Genpro ranks #97 on the 2026 Transport Topics Top 100 Freight Brokerage Firms with $155M in gross brokerage revenue and $18M net (11.6% margin). The company operates from a single corporate headquarters at 201 Route 17 North, Suite 900, Rutherford, NJ.

Genpro's positioning is narrow and deep — it operates as a specialized cold-chain and produce broker rather than a generalist mid-market 3PL. Per Transport Topics 2026, primary modes are rail/intermodal and refrigerated, with active dry van truckload, LTL, and flatbed/heavy haul. Cold-chain corridors connecting California, Florida, Pacific Northwest, and Mexico to Northeast and Midwest distribution centers anchor the lane mix, with cross-border Mexico and Canada capability serving produce and CPG flows.

For shippers evaluating Genpro, the strongest fit is produce growers, food-and-beverage shippers, and CPG companies with significant temperature-controlled freight on long-haul produce corridors. The company's specialized focus produces deeper carrier relationships in reefer than a generalist broker of similar size. Generalist shippers without significant cold-chain volume may not capture differentiated value; Genpro's value proposition is concentrated in temperature-sensitive freight rather than broad multi-mode coverage.

## Load types

| Mode | Status |
|---|---|
| Dry Van TL | ✓ Active |
| Refrigerated | ● Primary |
| LTL | ✓ Active |
| Intermodal | ● Primary |
| Flatbed | ✓ Active |
| Air / Expedited | Not offered |
| Bulk / Tank | Not offered |
| Parcel | Not offered |

Source: Transport Topics Top 100 Freight Brokerages, 2026

## FMCSA & Licensing

| Field | Value |
|---|---|
| MC Number | MC-219754 |
| USDOT Number | USDOT 2214532 |
| Broker Authority | ● ACTIVE |
| Surety Bond | $75,000 BMC-84 · On File |

Verify status: https://li-public.fmcsa.dot.gov

## Coverage

All 48 contiguous states · Mexico · Canada · cold-chain corridors

**Strongest lanes:**

- California → Northeast produce corridor
- Florida → Northeast produce corridor
- Mexico → US cross-border produce
- Pacific Northwest → Midwest

## Pros & Cons

**What shippers like:**

- Specialized perishables broker — deeper reefer and cold-chain expertise than generalist mid-market brokers
- Long operating history (founded 1989) with focused niche positioning
- Cross-border US/Mexico and US/Canada capability supports produce import flows
- Intermodal capability adds flexibility on long-haul reefer corridors (e.g., West Coast → Northeast)
- Single corporate office model — direct access to decision-makers

**Common complaints:**

- 11.6% net margin (TT 2026) is on the lower end — suggests competitive pricing pressure in produce niche
- Narrow product set — no air/expedited, ocean, parcel, or bulk/tank coverage
- Generalist shippers without cold-chain volume may not capture differentiated value
- Single-office structure means scale limits vs. distributed-office mid-market brokers
- No public instant-quoting platform — relationship-driven sales model

## FAQ

### Is Genpro licensed and bonded as a freight broker?

Yes — Genpro, Inc. holds active FMCSA broker authority MC-219754 / USDOT 2214532 (Rutherford, NJ). FMCSA broker registration since November 2011. Verify current bond at li-public.fmcsa.dot.gov.

### What types of freight does Genpro handle?

Per Transport Topics 2026, Genpro covers rail/intermodal, LTL, dry van truckload, refrigerated, and flatbed/heavy haul — with refrigerated as the core specialty. Best fit is produce, food-and-beverage, and CPG shippers with significant cold-chain freight.

### How do Genpro's rates compare to other freight brokers?

Genpro reported $155M gross / $18M net brokerage revenue in 2026 — an 11.6% margin, on the lower end of the top 100 reflecting competitive produce-broker economics. Pricing tends to be competitive on long-haul cold-chain corridors; benchmark via ShipperGuide before committing.

## Best for

Produce growers, food-and-beverage shippers, and CPG companies with significant temperature-controlled freight on long-haul cold-chain corridors connecting West Coast, Florida, and Mexico to Northeast/Midwest DCs.

## Compare alternatives

- [Corporate Traffic Logistics](https://instant-rates.com/freight-brokers/corporate-traffic-logistics/) — Dry Van, Reefer, LTL, Intermodal · All 48 contiguous states · port-aligned…
- [Scotlynn Group](https://instant-rates.com/freight-brokers/scotlynn-group/) — Dry Van, Reefer, Flatbed · All 48 contiguous states · Canada (US-Ca…
- [England Logistics](https://instant-rates.com/freight-brokers/england-logistics/) — Dry Van, Reefer, LTL, Intermodal · All 50 states · Mexico · Canada · Intern…
- [Trinity Logistics](https://instant-rates.com/freight-brokers/trinity-logistics/) — Dry Van, Reefer, LTL, Intermodal · All 48 contiguous states + Canada · Mexi…
- [Loadsmart / ShipperGuide](https://instant-rates.com/freight-brokers/loadsmart-shipperguide/) — Dry Van, Reefer, LTL, Intermodal · All 48 contiguous states · Mexico · Inte…

## Sources

- Revenue and ranking: Transport Topics Top 100 Freight Brokerages (annual list)
- FMCSA licensing: li-public.fmcsa.dot.gov — broker authority status verified at publication where possible
- Reviews: G2, Trustpilot, Google Business — shipper reviews only
- Listing assembled from public records. Brokers can claim/update via directory@shipperguide.com