Key facts
- Founded 1989 · headquartered in Rutherford, NJ
- Privately held
- FMCSA broker authority: ACTIVE (MC-219754)
- #97 on the Transport Topics Top 100 (2026)
- Gross revenue: $155M per Transport Topics 2026
- Primary freight modes: Reefer, Intermodal
About Genpro
Genpro, Inc. is a Rutherford, New Jersey-based freight broker founded in 1989 specializing in shipping perishable commodities. The company holds active FMCSA broker authority MC-219754 / USDOT 2214532 (FMCSA broker registration since November 2011). Genpro ranks #97 on the 2026 Transport Topics Top 100 Freight Brokerage Firms with $155M in gross brokerage revenue and $18M net (11.6% margin). The company operates from a single corporate headquarters at 201 Route 17 North, Suite 900, Rutherford, NJ.
Genpro's positioning is narrow and deep — it operates as a specialized cold-chain and produce broker rather than a generalist mid-market 3PL. Per Transport Topics 2026, primary modes are rail/intermodal and refrigerated, with active dry van truckload, LTL, and flatbed/heavy haul. Cold-chain corridors connecting California, Florida, Pacific Northwest, and Mexico to Northeast and Midwest distribution centers anchor the lane mix, with cross-border Mexico and Canada capability serving produce and CPG flows.
For shippers evaluating Genpro, the strongest fit is produce growers, food-and-beverage shippers, and CPG companies with significant temperature-controlled freight on long-haul produce corridors. The company's specialized focus produces deeper carrier relationships in reefer than a generalist broker of similar size. Generalist shippers without significant cold-chain volume may not capture differentiated value; Genpro's value proposition is concentrated in temperature-sensitive freight rather than broad multi-mode coverage.
Listing assembled from public records (FMCSA Li-Public, Transport Topics, company website). Are you Genpro? Claim this profile →
Load Types Transport Topics Top 100
FMCSA & Licensing FMCSA Li-Public
Coverage
All 48 contiguous states · Mexico · Canada · cold-chain corridors
Strongest Lanes
Pros & Cons
- Specialized perishables broker — deeper reefer and cold-chain expertise than generalist mid-market brokers
- Long operating history (founded 1989) with focused niche positioning
- Cross-border US/Mexico and US/Canada capability supports produce import flows
- Intermodal capability adds flexibility on long-haul reefer corridors (e.g., West Coast → Northeast)
- Single corporate office model — direct access to decision-makers
- 11.6% net margin (TT 2026) is on the lower end — suggests competitive pricing pressure in produce niche
- Narrow product set — no air/expedited, ocean, parcel, or bulk/tank coverage
- Generalist shippers without cold-chain volume may not capture differentiated value
- Single-office structure means scale limits vs. distributed-office mid-market brokers
- No public instant-quoting platform — relationship-driven sales model
Compare Alternatives
Select 2 brokers, then click Compare Side-by-Side to view load types, FMCSA data, coverage, and ratings head-to-head.
FAQ
Is Genpro licensed and bonded as a freight broker?
Yes — Genpro, Inc. holds active FMCSA broker authority MC-219754 / USDOT 2214532 (Rutherford, NJ). FMCSA broker registration since November 2011. Verify current bond at li-public.fmcsa.dot.gov.
What types of freight does Genpro handle?
Per Transport Topics 2026, Genpro covers rail/intermodal, LTL, dry van truckload, refrigerated, and flatbed/heavy haul — with refrigerated as the core specialty. Best fit is produce, food-and-beverage, and CPG shippers with significant cold-chain freight.
How do Genpro's rates compare to other freight brokers?
Genpro reported $155M gross / $18M net brokerage revenue in 2026 — an 11.6% margin, on the lower end of the top 100 reflecting competitive produce-broker economics. Pricing tends to be competitive on long-haul cold-chain corridors; benchmark via ShipperGuide before committing.